Free MASTERcourse

Mastering Attribution
(no silver bullets included)

This course is now sold out. Register to be notified when we open a new cohort.


You'll learn how to:

  • Leverage different types of attribution for measurement, such as click-based, server-side, zero party, voucher, MMM/econometrics.
  • Overcome technological and regulatory changes that impact attribution accuracy, such as ATA and user consent.
  • Understand how and why different tools attribute, from ad platforms (Meta, Campaign Manager, Google Ads, etc) to product analytics (Snowplow, Google Analytics, etc).
  • Implement an attribution solution that fits your business.

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Barbara Galiza is a data-driven growth expert who writes about marketing data on 021 Newsletter.

Timo Dechau is one of the leading experts on event data analytics to help to build better products and growth initiatives. He writes about event data to over 10.000 subscribers on his Substack and LinkedIn.

Presented by

Barbara Galiza and Timo Dechau

October 18, 2024
9:30pm TZ

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